conference event organiser planner company offering events management, corporate exhibition and conferences management, seminar events, team building and leadership development 

Organizing Successful Events in Ten Easy Steps

1. Getting Started in the Organisation of Events

It is at the inception stage that too many events go wrong. In order to stop us straying from our objectives in the weeks to come, we must write down our answers for everyone to refer to. But first, we must answer a few fundamental questions...

Why we are doing this?
What problem/s are we trying to solve?

There is no point in running an event just for the sake of it. The cost and energy required only makes sense if it is relevant, providing a solution or part of a solution to a business problem. Like 'how to get our sales and distributor teams working together' or how to present the new product to key specifiers, or how to increase sales team buy in cross selling.

You will notice that "how to" prefaces each problem - this simple act makes problem solving a more positive activity. You will also have noticed that each of these problems is not well defined - a well defined problem is half of the solution.

Break down the problem into specific areas for improvement, then we can answer the next question - what specific improvements can we reasonably expect to achieve through running this event? At this point it is also worth considering the obvious question - is an event the best way of achieving these improvements. For instance one to one coaching or re-worked processes may produce better results.

Once we have broken the problem down and agreed what these events can achieve we can set some objectives against which we measure the effective of the event and to keep preparations on track. Be sure to check that the objectives set are SMART:

• S pecific
• M easurable
• A chievable
• R ealistic
• T imed

Whether you are actively planning your event, or just looking for inspiration, please contact us by completing our Enquiry Form, or by E-mail or alternatively ring us on 0118 981 2500 for no obligation advice and information.